New attorneys want to be clever.  It might be because they’re younger and more in touch with technology so they want to be novel.  Maybe it’s because they see how hard it is to build a profitable client base and they’re desperate to try something new.  Maybe it’s because what they’ve been doing haven’t been working so they think a clever marketing idea would work.  Whatever the reason, thinking outside the box is great but only after you’ve thought inside the box.

Inside the box is the foundation – the basics.  Our quick pace world leads us naturally to skip steps.  We want to get to step 3 by skipping step 2.  It doesn’t work that way.  Marketing and building a successful practice takes time and it takes a good foundation to keep it going.

There will always be some new technology or new marketing idea and you’ll want to try it and that’s fine.  But try it with the knowledge that if it fails to produce the results you want, you will still have other avenues of income.